JobAdder, a leading recruitment software company, has announced the appointment of Fabrice Etienne as its new Chief Marketing Officer. This strategic move comes as the company aims for international expansion, particularly in the United Kingdom and beyond.
A Proven Track Record in Marketing
Fabrice Etienne joins JobAdder with an impressive background in marketing across both B2B and B2C sectors. Previously, he held senior marketing roles at renowned firms such as Zendesk, SmartRecruiters, and Electronic Arts. Notably, Etienne played a key role in marketing the Harry Potter video game and launching telecommunications services in new markets like the Czech Republic. His expertise is expected to enhance JobAdder’s brand through personalized customer interactions.
Expanding Global Footprint
With a robust client base of 27,000 users worldwide and over 100 strategic partners, JobAdder is poised for further growth. Etienne will spearhead efforts to differentiate JobAdder’s offerings in the competitive SaaS era, particularly within recruitment solutions. He will focus on executing strategies that enhance customer experiences while promoting the brand’s global recognition.
Confidence from Leadership
Martin Herbst, CEO of JobAdder, expressed confidence in Etienne’s capabilities, stating, “Fabrice’s extensive experience makes him an invaluable addition to our team at a crucial time. His track record in international expansion aligns perfectly with our growth objectives.” Herbst emphasized that this appointment represents a critical phase for JobAdder as it seeks to strengthen its presence in Australia, New Zealand, the UK, and beyond.
Etienne expressed his enthusiasm about joining JobAdder, highlighting his passion for connecting diverse audiences through marketing. “I was drawn to JobAdder’s commitment to its people and products. The team’s genuine passion for their work was clear, making this opportunity feel like a perfect match,” he said.
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