Swift Marketing Insights

Aleran Software’s B2B Commerce Platform Joins SAP Store

Aleran Software has officially launched its digital commerce platform on the SAP Store, marking a milestone in the B2B sales era. This move aims to transform how midmarket manufacturers, wholesalers, and distributors engage with customers, by leveraging Aleran’s subscription-based platform integrated with SAP Business Technology Platform (BTP). 

Revolutionizing the B2B Sales Process 

Aleran’s solution simplifies the sales process by digitizing order management, sales quotes, and pricing for configurable products. With a focus on omnichannel strategies, manufacturers can now offer self-service options for buyers to research and make purchases online, ultimately increasing sales and customer satisfaction. 

Alex Sayyah, CEO of Aleran Software, highlighted the importance of this shift, “Manufacturers often hesitate to digitize sales processes, fearing complexity. But data shows that self-service options increase sales and enhance customer satisfaction.” 

Key Benefits for B2B Manufacturers 

  • Enhanced Efficiency: Aleran automates sales orders, quotes, and pricing for faster deal closures. 
  • Personalized Experience: Manufacturers can quickly deploy customer portals that offer self-service options, including viewing quotes and invoices. 
  • AI-Powered Recommendations: Aleran’s AI tools offer product suggestions, even for complex, configurable items. 

Empowering the SAP EcosystemSS 

With the integration of SAP S/4HANA and SAP BTP, Aleran extends SAP’s capabilities, offering a seamless and more personalized digital experience for B2B buyers. The SAP Store also adds value by giving customers access to over 2,300 SAP and partner solutions, alongside the environmental benefit of tree planting with every purchase. 

The launch of Aleran’s platform on the SAP Store represents a new era of digital transformation for the B2B sector. By streamlining sales processes and improving customer engagement, Aleran is helping manufacturers increase both operational efficiency and customer satisfaction. 

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