TradeCentric, a leader in B2B Connected Commerce, has announced the appointment of Katie Meeker as its new Vice President of Marketing. With over 15 years of experience in B2B technology marketing, Meeker will be responsible for accelerating the company’s global marketing strategy, strengthening brand leadership, and driving market expansion.
In her new role, Meeker will spearhead initiatives to deepen customer relationships and position TradeCentric as a dominant force in B2B commerce. Her strategic insights are expected to fuel TradeCentric’s continued growth and broaden its presence in new markets.
“Katie’s extensive experience and strategic vision will be pivotal in our ongoing efforts to accelerate growth, enhance our brand, and engage with our customers more effectively,” said Elizabeth Segovia, CEO of TradeCentric. “We’re confident that her leadership will drive TradeCentric to new heights.”
Before joining TradeCentric, Meeker held leadership positions at iCIMS and Visual Lease, where she successfully led marketing strategies that contributed to significant business growth.
“I am thrilled to join TradeCentric, a company that is transforming the B2B commerce space,” said Meeker. “I look forward to leading initiatives that will help drive growth, extend our reach, and deliver even greater value to our customers and partners.”
With Meeker’s appointment, TradeCentric underscores its commitment to innovation and continued expansion in the B2B Connected Commerce market.
Let us know your thoughts on Katie Meeker’s new role and what this means for TradeCentric’s future.
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