Act-On Software, a leading provider of marketing automation platforms, has announced its acquisition by Banzai International, Inc. a top-tier marketing technology firm. This strategic move redefines the AI-powered marketing era, delivering advanced solutions for enterprise customers worldwide.
The acquisition expands Banzai’s product family, incorporating Act-On’s user-friendly and intelligent automation tools. Known for powering global marketing efforts for brands like Hitachi, Best Buy, and Progressive Insurance, Act-On specializes in boosting lead generation, enhancing sales pipelines, and automating customer communications, all with a strong focus on AI innovation.
Leaders Weigh In
Kate Johnson, CEO of Act-On Software, expressed her enthusiasm:
“Joining Banzai is a milestone for Act-On. Together, we’re shaping the future of AI-powered marketing by integrating tools that make marketers’ lives easier and more productive.”
Joe Davy, Founder and CEO of Banzai, emphasized the synergy:
“Act-On’s solutions complement our portfolio perfectly. By enabling marketers to utilize actionable data, we’re empowering them to create impactful programs that drive real business growth.”
What’s in it for Enterprise Customers?
The acquisition aligns with Banzai’s vision of a comprehensive AI-driven MarTech ecosystem. This move is a significant step toward offering integrated marketing solutions that provide tangible results for enterprise clients.
Diane Fraiman, Managing Director at Voyager Capital, noted:
“This merger positions companies to innovate faster, expand into new markets, and deliver unmatched value to enterprise marketers.”
With this acquisition, Banzai is doubling its commitment to AI-enabled marketing automation. The combined expertise of Act-On and Banzai promises seamless, data-driven marketing solutions that encourage engagement, improve customer lifetime value, and fuel long-term business growth.
What Does This Mean for You?
Are you ready to adopt AI-driven marketing that simplifies complex challenges and amplifies growth? This merger could redefine how enterprise teams approach marketing automation.
Let us know your thoughts on this game-changing acquisition!
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