While we love our smartphones, we often face the annoyance of typing on the small narrow keyboards they come with and mess up our pizza searches to ‘oixza’ or ‘pixxa’ because the tiny keys wouldn’t register our thumbs.
What’s better? Saying “hey google, what’s the best pizza place in town?” and enjoy the benefits that Siri, Google, Alexa and Bixby bring us. By the end of 2024, 46% of all Google searches are predicted to be voice-based, according to Semrush. And it’s not just tech-savvy teens; 27% of adults in the US already use voice search daily. This shift presents a massive opportunity for brands to connect with consumers in a more natural, conversational way.
The Rise of Conversational AI
However, it is not limited to yelling commands. Picture an AI assistant offering the ideal pizza based on your previous tastes, dietary restrictions, and even the time of year. That’s the power of conversational AI, a technology that has the potential to revolutionize voice search.
Recent research shows that 71% of customers want companies to create individualized experiences. Conversational AI, which uses natural language processing and machine learning, enables companies to comprehend user intent, context, and preferences, resulting in hyper-personalized replies and suggestions. Consider it your personal marketing assistant, ready at all times.
Did you know?
Did you know 62% of voice assistant users prefer local businesses when using voice search (BrightLocal, 2023)? Optimize your local SEO for voice queries to get discovered by hungry (or pizza-craving) customers nearby.
Pets are getting a bite of the action too! 20% of smart speaker owners use them to interact with their pets, with voice-activated toys and feeders becoming increasingly popular (NPR, 2023).
Ready to join the voice revolution? Here are some expert tips:
- Optimize for long-tail and conversational keywords: People talk differently than they type. Concentrate on natural language words that customers would use when looking for your product or service.
- Claim Your Google My Business Listing: This guarantees that your local company information is displayed in voice search results.
- Embrace conversational content. Create blog pieces, FAQs, and even video scripts that replicate actual discussions that customers may have with your company.
- Invest in Conversational AI: Consider creating chatbot experiences or integrating current technologies to customize user interactions.
The next phase of digital advertising is voice-activated, personalized, and conversational. Businesses that embrace AI and voice search may open up a whole new universe of consumer engagement options. So, marketers, dust out your mics and begin telling your brand’s narrative. The future is listening and eager for a chat.
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