Integrate, a cross-channel demand management platform, has partnered with Captello, a renowned event solutions provider. This strategic collaboration promises to reshape how marketers manage leads and drive ROI, with a focus on enhanced technology and data governance.
Integrate and Captello’s partnership aims to simplify event lead management by integrating powerful tools and data insights. Marketers can now access a suite of features designed to improve lead handling and follow-up efficiency. According to the companies, the partnership will enable:
Seamless event marketing integration for existing Integrate users.
Unified lead validation, standardization, and de-duplication, ensuring compliance and security across global certifications.
AI-powered insights for tracking event performance, engagement, and ROI reporting.
Driving Compliance and Efficiency
With an increasing emphasis on data privacy and compliance, the collaboration between Integrate and Captello is expected to provide a much-needed solution for secure event data management. Joe Perry, VP of Sales & Partnerships at Integrate, emphasized the significance of this partnership:
“Integrate is thrilled to partner with Captello, enhancing our enterprise customers’ experience with top-tier technology and seamless service improvements. Together, we empower businesses to harness their data effectively and securely.”
Impact on Event Marketers
For event marketers, this partnership is a game-changer. Captello’s customers will now have access to AI-driven insights that deliver actionable data on event performance, audience engagement, and buying group activities. This comprehensive reporting ensures marketers can effectively measure and optimize their return on investment (ROI).
By leveraging Integrate’s advanced lead management tools, marketers can now benefit from enhanced data governance capabilities that streamline event follow-ups and improve overall lead conversion.
A Seamless Future for Event Marketing
The collaboration reflects both companies’ commitment to driving innovation and delivering value to their customers. As event marketers look for ways to optimize performance, Integrate and Captello’s unified platform provides a solution that promises to elevate event lead management to the next level.
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