Tech giant Google has landed itself in hot waters with French authorities after being slapped with a massive $270 Million…

A labyrinth of diverse and complex strategies, ideologies and campaigns, the B2B sales and marketing industry can overwhelm the faint…

Leading MarTech company Epsilon has made headlines by announcing a strategic alliance with Comscore, an established cross-platform measurement provider to…

Expanding its sponsored content offering by a significant margin, LinkedIn has made a notable move to boost the reach of…

Navigating through the impenetrable industry of B2B marketing can feel hard to master in many situations. It is like venturing…

Taking an initiative to make its presence as a leading integrated communications consultancy more concrete, Ruder Finn has announced the…

In a move precedented to impact privacy preserving ad measurement significantly, Google has announced the debut of its open-source Marketing…

Crafting a compelling sales funnel is the cornerstone of long-term success in the constantly shifting landscape of B2B sales, but…

The world of B2B marketing is powerful and dynamic, and content and data are the factors that greatly aid in…

Microsoft Advertising has introduced Performance Max campaigns globally, marking a significant step forward in automated campaign management inside its advertising…