Email marketing is still one of the best ways to get new business leads in 2024. For B2B companies, it’s…
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AnswerRocket and Kantar have announced a strategic partnership that promises to revolutionize how brands access and utilize insights. By combining…
in the world of marketing. Demand Generation and Account-Based Marketing (ABM) are two important strategies that can help businesses succeed.…
Interactive Advertising Bureau (IAB) has taken a bold step to ensure the AdTech industry remains ahead of the curve. IAB…
Data analytics has become a cornerstone of modern business strategy, enabling organizations to harness the power of data to make…
Introduction to Generative AI in B2B Generative AI is changing how businesses find new customers, especially in the B2B (business-to-business)…
In today’s competitive business world, companies need smart strategies to grow. One effective approach is called Revenue Operations, or RevOps.…
Tiga.ai has officially launched its innovative AI platform specifically for B2B sales teams. Founded by seasoned executives from Eloqua and…
InMarket, a leading real-time marketing and measurement provider, has acquired ChannelMix. This acquisition aims to propel InMarket’s offerings beyond traditional…
As we navigate the ever-evolving landscape of digital advertising, publishers must stay ahead of the curve to maximize their revenue…