Digital experience leader Acquia today announced that it has taken steps to enhance its brand management capabilities through addition of new integrations for its Digital Asset Management (DAM) solutions, Acquia DAM. With Acquia campaign studio, Adobe Stock and Google Translate, these integrations aim to simplify brand consistency and optimize asset utilization across channels.
Acquia DAM, with a motive to empower marketers with seamless workflows, serves as a central repository for management of diverse digital assets, like images, videos and documents. The new integrations address key challenges faced by marketing teams:
- Simplifying Campaign Creation: By integrating with Acquia Campaign Studio, Acquia’s full-scale marketing automation solution, marketers can search, examine, and pick assets right from Campaign Studio’s email and landing page builders. This removes the need to transition between platforms, ensuring brand continuity throughout marketing efforts.
- Enriching Content with High-Quality Stock Assets: The Adobe Stock connection automates the synchronization of freshly licensed Adobe Stock assets with Acquia DAM. This simplifies the process of collecting and maintaining stock photographs and graphics, while also automatically integrating necessary metadata for optimal asset management.
- Reaching Global Audiences: The Google Translate interface allows users to automatically translate content inside certain metadata fields in Acquia DAM. This makes multilingual content easier to create and brand assets more accessible to a wider range of people.
Acquia’s Commitment to Evolving Brand Management:
Acquia’s focus on improving its DAM solution demonstrates its dedication to delivering complete digital experience management capabilities. Acquia enables companies to retain consistency, improve asset use, and deliver effective marketing campaigns worldwide by encouraging frictionless workflows and providing strong functionality.