Boomi’s CEO, Steve Lucas, is laying down the gauntlet for businesses everywhere. In a recent memo, Lucas ordered the company to integrate AI into 100% of its customer interactions and 50% of all business processes. His warning? Adapt or risk becoming the next “Blockbuster.”
Lucas’ message resonates beyond Boomi, especially for senior management and HR leaders in the US and UK: AI isn’t coming, it’s here, and it’s changing the way businesses operate.
AI: The New Competitive Edge
Lucas explains that businesses need to identify their knowledge processes, reports, analytics, and income statements before they can integrate AI effectively. AI, according to Lucas, is not just for tech companies, it’s the future of every industry. He compares the looming AI revolution to Walmart’s disruption of retail, where businesses that didn’t adapt were left behind. “There will be a thousand Blockbusters in the AI era,” Lucas warns.
With AI integrated into Boomi’s workflows, the results have been impressive. CMO Alison Biggan reports a 41-day reduction in deal cycles and a 47% increase in prospect-to-lead conversions, thanks to AI agents optimizing the sales process.
Transforming Sales with AI Agents
Biggan’s team has already seen AI’s impact on Boomi’s marketing. AI-powered chatbots now handle up to 60% of support queries, leaving the team free to focus on high-priority tasks. The results are clear- fewer, but more valuable, client meetings, and a faster path from prospect to Marketing Qualified Lead (MQL).
The Future Is AI, And Boomi Is Leading the Way
For Boomi, AI agents are the foundation of demand generation and content creation. With AI handling everything from writing sales sequences to generating SEO content, Biggan believes Boomi is revolutionizing the marketing game. This efficiency boost doesn’t just save time; it creates new opportunities for growth.
Let us know your thoughts on Boomi’s AI transformation, and how your business is preparing for the AI-driven future.
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