AnswerRocket and Kantar have announced a strategic partnership that promises to revolutionize how brands access and utilize insights. By combining AnswerRocket’s advanced GenAI analytics platform with Kantar’s deep market expertise, this collaboration aims to dramatically reduce the time needed for data analysis, enabling brands to make informed decisions faster than ever.
Meeting the Demand for Speed in Marketing Insights
Brands need to quickly identify trends, seize opportunities, and make strategic decisions. However, the process of sifting through vast amounts of data and extracting actionable insights has traditionally been a time-consuming challenge. Recognizing this need for speed, AnswerRocket and Kantar have joined forces to create a solution that slashes the time required for data analysis from days or weeks to just hours or minutes.
A Powerful Combination of AI and Market Expertise
Kantar brings experience in understanding market dynamics, consumer behavior, and data interpretation. Their proven methodologies enhance AnswerRocket’s GenAI platform, which utilizes advanced Large Language Models (LLMs) to streamline and accelerate the data analysis process. Together, they deliver customized GenAI solutions that allow brands to gain critical insights more rapidly and efficiently.
Through this partnership, Kantar will integrate AnswerRocket’s GenAI capabilities into their existing client offerings, creating custom AI-driven assistants embedded with Kantar’s proprietary data and frameworks. This integration enables brands to quickly access the insights they need, driving smarter, data-driven decisions across all levels of the organization.
Real-World Impact and Proven Success
The partnership between AnswerRocket and Kantar has already shown promising results. Brands like Anheuser-Busch InBev and Cereal Partners Worldwide (a joint venture between Nestle and General Mills) have benefited from customized GenAI analytics solutions developed in a few weeks. Insights teams at these companies reported a 40% increase in productivity, significantly reducing the time spent on manual data analysis and empowering business users to self-service their data insights.
Why This Matters for Brands
For brands, the advantages of this partnership are clear:
- Speed to Insights: The time required to analyze data and generate insights is reduced from days or weeks to hours or minutes, allowing brands to stay ahead in a rapidly changing market.
- Enhanced Decision-Making: Access to advanced analytics empowers brands to make more informed and strategic decisions, leading to better outcomes.
- Operational Efficiency: By automating the data analysis process, brands can focus resources on core business activities and innovation.
- Expert Guidance: The combined expertise of Kantar and AnswerRocket ensures that brands can effectively implement and navigate GenAI solutions for maximum impact.
Looking Ahead: The Future of Brand Insights
This partnership between AnswerRocket and Kantar aims to set a new standard for how brands utilize data to drive their strategies. As Ted Prince, Chief Product Officer of Kantar, explains, “AI and GenAI are not just making us more effective, they’re giving our clients a competitive edge. By working with AnswerRocket, we can help brands access valuable insights faster than ever.”
Alon Goren, CEO of AnswerRocket, adds, “We are thrilled to collaborate with Kantar to bring the power of GenAI to more brands. Our partnership will help businesses unlock the full potential of their data, accelerating their journey to actionable insights.”
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