In a strategic step to strengthen its performance marketing force, BarkleyOKRP, the top rank independent marketing agency, has announced the acquisition of Adlucent, a market-leading performance marketing agency. The acquisition signifies BarkleyOKRP’s delivery of data-informed marketing solution and empowering of the client with the aid of the new frontier in digital performance marketing.
Adlucent, which was founded in the year 2004, is one of the performance marketing ventures that has attained the position of a pioneer in this landscape. As an expert in digital avenues, for instance search marketing, shopping, social media and programmatic advertising, Adlucent has been a game changer by ensuring its customers get the maximum value from their budgets and consequently, reap good business growth.
“We are thrilled to welcome Adlucent into the BarkleyOKRP family,” said Brian Cross, CEO of BarkleyOKRP. “Their expertise in performance marketing perfectly complements our existing capabilities, enabling us to provide our clients with a comprehensive suite of data-driven marketing solutions. By combining our strengths, we can deliver unparalleled value and drive measurable results for our clients.”
Acquiring of Adlucent will significantly magnify BarkleyOKRP’s capability to produce and implement campaigns of paramount performance marketing performance. With Adlucent’s cutting-edge marketing technologies, thriving algorithms, and profound industry knowledge on its side, BarkleyOKRP is now capable of maintaining a competitive position and bringing its customers astonishing business results in the digitally modern world.
“Joining forces with BarkleyOKRP presents an incredible opportunity for Adlucent to expand our reach and impact,” said Michael Griffin, CEO of Adlucent. “Together, we will be able to offer a truly integrated and data-driven approach to marketing, empowering our clients to make informed decisions and achieve their desired business objectives.”
Each of these two companies coming together will grant the agency with the needed hands-on expertise to provide a seamless and holistic marketing experience, one that encompasses strategic thinking as well as creative execution, complete with data-driven optimization and performance measurement. The result of this method is that clients will be receiving exactly customized strategies that will be in accord with their individual business targets and have comparative benefits.
With the acquisition, BarkleyOKRP will not only inherit Adlucent’s established technology systems, but also innovative features such as their sophisticated bidding system and automated machine learning. ML technology, combined with machine learning and deep learning, will provide BarkleyOKRP with real-time data and insights into audiences and consumer trends to cater for clients’ precise and attentive campaigns.
The involvement of Adlucent’s performance marketing skill in BarkleyOKRP’s services will, in no small measure, usher in an environment of cooperation and data-driven decision making in the agency. This way, the vital assets of both teams will be used jointly to gain the best of both worlds that are diverse thinking and competencies and harness them into an effective hive mind to create world-class solutions that very well apply to clients in numerous industries.
“This acquisition represents a significant milestone in our journey to become a true performance marketing powerhouse,” added Cross. “By combining our resources and expertise, we are better positioned to drive meaningful business impact for our clients and continue pushing the boundaries of what’s possible in the realm of data-driven marketing.”
The growing complexity of the marketing landscape will be even more complex because of the acquisition of Adlucent. This will put BarkleyOKRP forward as the premier performance marketing company because it will give clients an edge over the competitors who are left behind amid the data-driven day and age.