Ruder Finn, a global leader in integrated communications, has announced its latest acquisition of Big Sky Communications, a prominent customer marketing agency based in San Jose. This move strengthens Ruder Finn’s already impressive B2B capabilities, particularly in customer marketing and storytelling, propelling them into a new era of industry leadership.
Ruder Finn’s acquisition of Big Sky marks a major milestone in its journey of double-digit growth. The integration of Big Sky’s over 40 customer marketing and advocacy experts will expand Ruder Finn’s B2B offerings, providing clients with more powerful, authentic storytelling. The acquisition adds depth to the agency’s service portfolio, with expertise in driving customer advocacy for notable clients such as J.P. Morgan Payments, F5, and Snowflake.
Enhancing Customer Marketing Through Storytelling
According to Kathy Bloomgarden, CEO of Ruder Finn, “Today, one of the most powerful ways to build trust and create a framework for brand loyalty is through customer storytelling.” With Big Sky joining the Ruder Finn family, the agency is now better equipped to deliver authentic customer experiences that resonate and drive sales opportunities. Bloomgarden emphasized that integrating customer voices into marketing campaigns is critical in today’s buyer-centric era.
The Power of Real-World Customer Voices
Eddie Miller and Colleen Padnos, Co-Managing Directors of Big Sky Communications, will continue to lead their team at Ruder Finn, helping to integrate customer-centric marketing strategies. Miller noted, “Buyers today form opinions about a brand by listening to what others say, so integrating real-world customer voices into marketing campaigns is more critical than ever.”
Padnos added, “Our expertise aligns perfectly with Ruder Finn’s mission to help companies better understand their customers and tell stronger, more impactful stories.”
A New Era for Customer Marketing
With this acquisition, Ruder Finn offers a broader portfolio of services, helping clients boost customer voices globally. The combination of Ruder Finn’s innovation and Big Sky’s deep customer marketing knowledge positions the agency for continued growth and success in the growing B2B marketing space.
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