Revolutionizing Branded Demand through First-Party Data Integration
New York, NY– Pipeline 360, the B2B media business under Integrate, has announced the launch of a groundbreaking display advertising platform designed to converge first-party data with content syndication. This integrated approach, dubbed “branded demand,” aims to enhance both demand generation and brand awareness.
Faced with Google’s impending deprecation of third-party cookies and stringent privacy regulations, Pipeline 360’s new platform utilizes artificial intelligence to optimize first-party data segments. This shift from third-party to first-party data ensures a higher reach and impact for targeted advertising campaigns.
Why This Matters
Brand building often takes a backseat in the race to achieve revenue goals. However, establishing brand awareness is crucial for persuading prospects to engage. Pipeline 360’s new platform combines its established content syndication capabilities with a first-party data-driven display advertising tool, creating a powerful synergy for branded demand.
Advantages of First-Party Data Segments
Pipeline 360 highlights the numerous advantages of prioritizing first-party data:
- Customized Targeting: More precise targeting compared to generic segments.
- Higher ROI: Reaching the right audience increases return on investment.
- Target Account Lists: First-party segments can be derived from curated target account lists.
This innovative approach not only ensures compliance with evolving privacy regulations but also provides a strategic edge in digital advertising.