Braze has announced two new freemium offerings: Braze for Startups and Braze Free Trial. These initiatives aim to extend the platform’s reach and provide valuable exposure to potential clients.
Braze for Startups is a structured program offering eligible venture-backed startups four months of free access to the platform. This initiative, in collaboration with Braze’s VC partner, Left Lane Capital, supports up to two million monthly active users and 120 million emails. The program includes live onboarding services, ensuring a smooth start for new users. Startups that convert to paying customers will enjoy uninterrupted access without needing to re-implement the platform.
Braze Free Trial
For companies outside the startup sphere, Braze offers a 14-day free trial. This option allows any business to explore Braze’s customer engagement tools with no initial commitment. The trial aims to demonstrate the platform’s value and effectiveness in improving customer interactions and engagement.
Industry Impact
While freemium offerings are not new, HubSpot and others have long provided free tools, Braze’s approach stands out for its length and structure. This move signals a growing confidence among vendors in the value of their platforms, hoping that users will see enough benefit to justify investment.
Braze’s freemium strategy could prompt responses from competitors like MoEngage, who currently offer limited free trials. It remains to be seen how these competitors will adapt to Braze’s new offerings and what impact this will have on the market.
Braze’s latest initiatives highlight a trend towards more generous free usage options, reflecting a strategic shift towards demonstrating value upfront. For startups and companies looking to enhance their customer engagement, these offerings present an opportunity to explore Braze’s capabilities risk-free.
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