Black & White Zebra (BWZ), a powerhouse in media and AdTech, has introduced Revleads, its advanced B2B SaaS sales and marketing platform. Formerly known as SoftwareSelect, this transformation reflects BWZ’s commitment to precision-driven lead generation and brand elevation for SaaS vendors.
What Makes Revleads Different?
Revleads is more than just another ad platform, it connects B2B SaaS vendors with high-intent buyers who are actively searching for software solutions. Unlike broad digital marketing strategies that often waste ad spend, Revleads ensures precision targeting, real-time engagement, and conversion-focused campaigns.
Here’s what vendors can expect:
· On-Demand Lead Generation: Pay-per-click (PPC) and Pay-Per-Lead (PPL) models allow vendors to scale campaigns based on budget and demand.
· First-Party Data for Precision Targeting: Revleads utilizes a vetted network of SaaS buyers, ensuring quality over quantity when it comes to lead acquisition.
· Brand Credibility & Thought Leadership: SaaS vendors can enhance visibility through premium placements, sponsorships, and editorial content.
Reaching Decision-Makers at Scale
With access to over 40,000 high-intent software buyers per week, Revleads taps into BWZ’s extensive digital ecosystem and the Revstacks Partner Network, providing unmatched reach in over 350 SaaS categories.
“We built Revleads to bridge the gap between SaaS vendors and the decision-makers they need to reach,” says Ben Aston, CEO of BWZ. “With first-party data, transparent ad performance, and a refined audience targeting approach, we’re ensuring every marketing dollar delivers real impact.”
A Smarter Future for B2B SaaS Marketing
As privacy regulations evolve and third-party cookies phase out, SaaS vendors need innovative strategies to stay ahead. Revleads is BWZ’s answer to the future of intent-driven B2B marketing, smarter, more transparent, and designed for real growth.
Ready to unlock smarter B2B SaaS marketing? Explore Revleads today and turn intent into revenue.
Follow SwiftMarketingInsight for more breaking updates in B2B SaaS and AdTech!
