Swift Marketing Insights

DemandScience Appoints Cisco CMO to Board of Directors

DemandScience, a global B2B revenue marketing powerhouse, has announced the appointment of Carrie Palin, Cisco’s Senior Vice President and Chief Marketing Officer, to its Board of Directors. This strategic move strengthens DemandScience’s leadership team and further positions the company for continued innovation in the competitive B2B marketing era. 

A New Chapter for DemandScience 

Carrie Palin’s expertise as a leader in global marketing and brand transformation will provide DemandScience with invaluable insights as the company accelerates growth. Palin’s appointment comes at a crucial moment as DemandScience continues its mission to transform B2B marketing through precision targeting and omnichannel solutions. 

A Win for Innovation and Growth 

“We are thrilled to have Carrie Palin join our Board of Directors,” said Derek Schoettle, Chairman & CEO of DemandScience. “Her deep knowledge of the B2B marketing space and proven track record with Cisco will help guide us as we innovate and deliver exceptional value to our customers.” 

Palin, who led Cisco’s marketing efforts to make it the number one pure B2B brand globally for four consecutive years, brings a wealth of experience to the role. Her transformation of Cisco’s digital platforms, including the reimagination of Cisco.com, has set a new standard for customer engagement in the tech industry. 

With a career spanning leading companies such as Splunk, SendGrid, and IBM, Palin’s leadership is synonymous with results. She was instrumental in revitalizing Splunk’s brand and expanding its market reach. Her recognition as one of the world’s most influential CMOs by Forbes solidifies her reputation as an industry innovator. 

What’s Next for DemandScience? 

Palin’s appointment follows a series of strategic moves to drive DemandScience’s continued growth. Together with CEO Derek Schoettle and President Ned Leutz, she will help the company deliver advanced marketing solutions that meet the evolving needs of businesses worldwide. 

Let us know your thoughts on this exciting development and how it may influence the future of B2B marketing! 

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