Claritas, a leader in data-driven marketing solutions, is proud to announce that Cort Irish, Head of Marketing, has been appointed to the inaugural MMA Global B2B CMO Council. This new council will work closely with the leadership of the Mobile Marketing Association (MMA) to address key challenges and drive impactful initiatives in the B2B marketing sector.
A New Era of Marketing Leadership
The MMA Global B2B CMO Council brings together some of the brightest minds in B2B marketing, including industry leaders who are pioneering change within their organizations. Irish will join these innovators in a collective effort to shape the future of marketing, with a focus on utilizing AI and data to optimize marketing efforts and enhance business outcomes.
“The opportunity to contribute to such a forward-thinking group is incredibly exciting,” said Cort Irish. “As global brands capitalize on AI to optimize marketing strategies, I am eager to collaborate with my peers to drive results and push the boundaries of what’s possible.”
A Powerful Network of Industry Leaders
The council, which will meet regularly at events like MMA’s POSSIBLE and the CMO & CEO Summit, aims to tackle the industry’s most pressing challenges. MMA Global’s CEO, Greg Stuart, emphasized the significant value Irish’s decades of marketing expertise will bring to the council, noting that his insights will help global marketers identify opportunities and overcome obstacles in an increasingly dynamic marketplace.
About Claritas
With nearly five decades of experience, Claritas is renowned for its deep understanding of the American consumer. The company uses advanced AI technology and a powerful Identity Graph to help marketers optimize ROI by targeting ideal audiences and executing precision-driven campaigns across multiple channels.
About MMA Global
MMA Global is a leading non-profit trade association dedicated to advancing marketing innovation. With over 800 members worldwide, MMA Global works across industries to deliver growth and transform marketing strategies through mobile technology.
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