Comscore, the leading media measurement company, announced on January 2 that Jackelyn Keller has been appointed as its new Chief Marketing Officer (CMO). Keller, who had been an advisor to Comscore’s leadership team since September 2024, brings extensive expertise in linear TV, streaming, digital advertising, and programmatic marketing.
A Stellar Career in Advertising and Marketing
Before joining Comscore, Keller led market intelligence and global product strategy at Samsung Ads, where she helped launch Samsung’s Demand-Side Platform (DSP). Her previous work also includes roles as the global head of product marketing at Quantcast, an AI-powered DSP, and contributions to ad sales, marketing, and pricing at major media brands like Discovery Communications and Turner Broadcasting.
Visionary Leadership for Comscore’s Future
Jon Carpenter, CEO of Comscore, expressed confidence in Keller’s leadership, stating that she will play a crucial role in the company’s innovation and growth. “Her background in operations, product strategy, and her ability to craft compelling branding will help us continue to deliver value to our partners in an ever-evolving media era,” Carpenter said. Keller’s appointment is expected to enhance Comscore’s efforts to help clients navigate the complexities of today’s digital media world.
Driving Innovation and Growth at Comscore
With her broad experience in digital marketing, product positioning, and advertising strategy, Keller is well-equipped to help Comscore stay ahead in a competitive industry. Her leadership is poised to shape the company’s next chapter as it continues to provide insights and tools for the ever-changing advertising ecosystem.
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