Consensus, a leader in Enterprise Demo Automation, has acquired ReachSuite, a company specializing in full-funnel live product demos. This strategic acquisition marks the creation of the world’s first-ever Product Experience Platform, designed to revolutionize how revenue teams engage with buyers across the entire sales journey.
“This acquisition aligns perfectly with our vision of transforming complex sales into easy, interactive buying experiences,” said Doug Johnson, CEO of Consensus. “By integrating ReachSuite’s advanced technology with our existing demo automation solution, we’re creating a platform that assigns revenue teams to deliver personalized, on-demand video demos, interactive product tours, and live simulations at scale.”
Driving Sales Success Through Innovation
The new Product Experience Platform addresses a critical need in today’s B2B market: the ability to engage buyers effectively outside of formal sales calls. With the combined forces of Consensus and ReachSuite, sales reps can gain deeper insights into buyer intent, enabling them to tailor their approach and build stronger relationships with potential customers.
“This is more than just an acquisition, it’s a revolution in how we think about buyer enablement,” added Johnson.
Impacting the Bottom Line
The data-driven strategies enabled by this platform are not just theoretical. Companies using this approach have seen close rates double, time-to-close reduced by 30%, and deal sizes increase by 50%. These exceptional results highlight the transformative power of the new platform.
Collin Smith, Founder and CEO of ReachSuite, expressed enthusiasm about the acquisition: “Joining the Consensus family felt like a natural step. Our shared commitment to enhancing the buyer’s experience will allow us to continue pushing the boundaries of what’s possible in B2B sales.”
Shaping the Future of B2B Sales
With this acquisition, Consensus is positioning itself as a must-have tool for all market teams. By automating the demo process and providing real-time insights into buyer behavior, the new platform is set to become an essential asset for companies looking to stay ahead in an increasingly competitive market.
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