Introducing exclusively to small and medium-sized enterprise (SME) owners, Constant Contact, one of the leading digital and email marketing platforms, has launched two revolutionary tools that are aimed at brand consistency, as well as making campaign creation a breeze. By harnessing AI functionality, BrandKit and Campaign Builder are able to break new ground as far as the marketing of these organizations are concerned.
BrandKit, a cutting-edge AI-powered solution, addresses one of the most significant challenges faced by SMBs and non-profits: continued advertising to uphold brand consistency across diverse campaign outlets and channels utilized. Through the mechanism of automatically importing brands’ themes and templates from the online locations, BrandKit produces a facilitation platform that aids projects implementation with the proper tools in future campaigns. This brand-new tool gets rid of the need for manual uploads for fonts, colors, and images, which will make it easy to maintain a consistent brand identity as well as a professional look across all marketing channels.
“BrandKit can presumably support brand consistency only if the assets on which it is trained are consistent in the first place,” noted industry experts. “Nevertheless, this looks like a big time-saver, especially for brands that boast a marketing department of one or two people or those that have, in Constant Contact’s words, less than an hour each day for marketing.”
Supporting BrandKit is Campaign Builder that has a built-in intelligence tool which can generate the content with the data-driven audience targeting. Campaign Builder, being the part of the customer data platform (CDP), generates the most exact recommendations of the campaigns to the users (including content, channels, and time to send communication) for the audiences who are in tune with the user settings’ preferences.
“Campaign Builder can create a week’s worth of marketing content in three seconds,” shared a Constant Contact customer, highlighting the tool’s remarkable efficiency and potential to alleviate the burden on smaller marketing teams.
With SMBs and non-profits who are more aware than ever about the value of having a consistent and individualized brand presence, these recently infused AI-powered tools have come in at a critical time. Seeking the optimal ROI from constrained resources and time-bound limits, these organizations undergo the arduous process of tracking the changes in the fluctuating marketing landscape.
“At Constant Contact, we understand the unique challenges faced by SMBs and non-profits,” said a company spokesperson. “BrandKit and Campaign Builder are designed to empower these organizations, enabling them to focus on their core missions while leveraging the power of AI to achieve brand consistency and create impactful campaigns.”
One of the major outcomes of the automated processes implemented by Constant Contact is to do with freeing up the time and resources spent on tasks that can be automated. In addition, brand equity and customer engagement will be enhanced. BrandKit will allow organizations to maintain a consistent terminology of their brand across all touchpoints and helps to achieve brand recognition and to build consumer trust.
Yet, the approach of Campaign Builder magnifies the ability to create individualized campaign suggestions by considering audience information, and this results in the opening of new avenues for personalization and precision marketing. Through proper content delivery, using the best possible channel and at the right moment, SMBs and non-profits can therefore achieve their marketing efforts in the most viable way and get actual results.
While the adoption of AI is consistently changing the way industries operate, Constant Contact’s innovative solutions are to be thanked to put the company on the marketing technology landscape trend. Through AI, Constant Contact provides the SMBs and non-profit organizations with high-end technology that can now compete efficiently and even successfully against many competitors in the digital ecosystem.