Swift Marketing Insights

Demand Science and Terminus Merge to Lead Global B2B Marketing

DemandScience and Terminus, two leading forces in the B2B marketing world, have officially merged to form a powerhouse in revenue marketing. This merger propels DemandScience into the spotlight as a global leader in B2B marketing, leveraging advanced account-based experience (ABX) platforms and omnichannel solutions to drive growth across every stage of the buyer’s journey. 

What This Means for B2B Marketers 

With this merger, DemandScience solidifies its position as a one-stop solution for marketers, offering an advanced ABX platform that integrates intent and technographic signals, accelerates lead generation, and maximizes ROI. Peter Cannone, CEO of the newly unified company, emphasized the merger’s potential to redefine B2B marketing, stating, “Together, we will bring the most powerful platform to the market, designed to support every point of the buyer’s journey.” 

Key Benefits for Clients 

This strategic combination enhances DemandScience’s data-driven solutions with Terminu’s strong account-centric capabilities, offering a seamless experience for both marketers and sellers. Key benefits include: 

  • Faster deal closures and increased pipeline velocity 
  • Enhanced reporting with actionable insights across activation channels 
  • Stronger compliance with data protection laws globally 
  • Unified platform for B2B marketers to engage the full buyer journey 

The Path Forward 

Rich Howarth, the former CEO of Terminus, will take on the role of CTO, ensuring that the company continues to innovate and offer advanced solutions. Together, the teams are set to redefine the way marketers engage with prospects, offering precision-targeted campaigns that generate high-quality leads and deliver measurable results. 

The Bottom Line 

This merger is an innovative for B2B marketing. If you’re a marketer, now is the time to utilize the cooperative DemandScience platform to unlock your business’s full revenue potential. 

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