Duda Enhances Its Platform with ActiveCampaign Partnership
Duda has announced a new partnership with ActiveCampaign, integrating advanced marketing automation directly into its services. This strategic alliance aims to empower agencies with enhanced tools for boosting sales and customer engagement.
The integration allows agencies using Duda to incorporate ActiveCampaign’s refined marketing automation features. This development is poised to transform how agencies manage post-sales engagement and customer retention. ActiveCampaign’s platform excels in sales automation and CRM functionalities, specifically tailored for small and medium-sized businesses (SMBs).
Streamlined Features for Improved Client Experience
The integration with Duda’s native contact form, eCommerce, and membership features introduces advanced capabilities, including personalized follow-up emails and automated sales processes. This upgrade is expected to enhance the overall client experience by facilitating repeat sales and increasing engagement.
Enhanced Value for Agencies
Shay Howe, Chief Marketing Officer at ActiveCampaign, emphasized the significance of the partnership: “Partnering with Duda amplifies the value we bring to agencies and their clients by seamlessly integrating marketing automation into the web development process. This collaboration empowers agencies and SaaS companies to deliver personalized, data-driven customer experiences without complex technical setups, allowing them to focus on what truly matters, growing their customers’ businesses.”
This integration marks a pivotal moment for Duda users, offering a powerful combination of website-building and marketing automation capabilities. Agencies can now leverage these advanced tools to enhance their client offerings and drive business growth more effectively.
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