Full Circle Insights has launched its highly anticipated ABM Performance solution, designed to elevate account-based marketing (ABM) strategies within Salesforce. This innovative solution promises to close the gap between sales and marketing teams, enabling them to align efforts seamlessly and drive exceptional business growth.
Enhancing ABM Strategies with Data-Driven Insights
ABM Performance provides a comprehensive view of person-level and account-level data in Salesforce, integrating seamlessly with ABM intent tools. By incorporating intent data from top providers like Bombora, Demandbase, and 6sense, marketers can track campaign attribution and account activation more accurately. This feature allows teams to make informed, data-driven decisions focused on high-value accounts, ensuring efforts aligned with growth-driving initiatives.
Jacek Materna, CEO of Full Circle Insights, emphasized the importance of sales adoption in ABM success. “For too long, marketers have struggled with the critical role of sales adoption in ABM success. Full Circle ABM Performance will align sales and marketing teams and empower them with a shared framework rooted in the Forrester Revenue Waterfall,” said Materna.
This alignment ensures every account’s journey is visible, actionable, and results-driven, enabling faster deal closures and smarter marketing strategies.
Actionable Insights for Seamless Buyer Journeys
The solution’s focus on actionable insights, built around the Forrester Revenue Waterfall methodology, ensures teams can identify gaps, accelerate pipeline velocity, and optimize marketing spend. The integration of historical data also allows users to compare ABM funnel metrics over time, helping marketers fine-tune their approach for continuous improvement.
About Full Circle Insights
Full Circle Insights provides a suite of performance management solutions to enhance marketing and sales strategies. Specializing in Multi-Touch Attribution, Funnel Measurement, and ABM Performance, Full Circle Insights is dedicated to optimizing revenue funnels and driving alignment between marketing and sales teams.
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