New Engagement Tool Aims to Capitalize on Real-Time Conversations During Major Sporting Events
July 22, 2024-Genius Sports, a leader in sports and media technology, has announced an exciting partnership with social media giant X to launch a new advertising product designed to maximize engagement during major sporting events, including the upcoming Olympic and Paralympic Games.
The newly launched Trend Genius product aims to revolutionize how advertisers connect with audiences by leveraging real-time conversations on the X platform. This innovative tool, developed by Genius Sports and supported by X’s Ads and Trend APIs, enables advertisers to synchronize their campaigns with live conversations, ensuring their messages reach audiences at peak engagement times.
How Trend Genius Works
Trend Genius is built to monitor real-time conversations across various topics on X. As a topic reaches a certain level of discussion velocity, the system automatically triggers pre-programmed ads to capture audience attention when it is most potent. Conversely, when conversation activity slows, the ads are paused until the topic gains traction again, ensuring that ad spend is optimized and impactful.
Genius Sports, known for its data-driven approach, will utilize sophisticated algorithms to manage and adjust ad campaigns in real-time, ensuring that advertisers make the most of key moments during high-profile events.
Statements from Key Figures
Josh Linforth, Chief Revenue Officer at Genius Sports, highlighted the importance of timing in advertising: “With our extensive experience in sports data, we recognize that every second counts. Our goal is to enable brands to capitalize on pivotal moments by intensifying campaigns when conversations on X are most active and influential.”
Monique Pintarelli, Head of Sales in the Americas for X, emphasized the product’s potential to enhance brand visibility: “We’ve observed record engagement rates with the Trend Genius product, demonstrating how X users continuously drive cultural trends in real-time. This tool allows brands to seize the unpredictable and dynamic nature of live events on X.”
Highlight
As the Olympics approach, the Trend Genius product promises to offer brands a unique opportunity to engage with audiences during key moments, enhancing their advertising strategies through real-time, data-driven insights.
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