In an unexpected maneuver that engages B2B demand generation to the new era, INFUSE, one of the leading demand generation services companies, has announced a strategic partnership with 6sense, an innovative ABM (account-based marketing) platform through revenue AI. The primary objective of this integration is to provide a contribution in the rise and growth of the corporate clients with high-end technological establishments and the right mix of the skills and expertise of both the corporations.
The partnership corresponds to the times when companies look for new ways to deal with the B2B sales and marketing challenges in the face of rapid changes. This merger will help INFUSE’s omnichannel demand activation solutions with 6sense’s buyer intelligence and in-market that are regarded as the best in the market to work together, this alliance therefore promises to unlock never before found opportunities for businesses to communicate with their potential customers at the right time, with the right message, and through the best channel.
“We’re thrilled to partner with INFUSE and reshape the way demand intelligence and activation are approached,” said Elliot Smith, Head of Partnerships at 6sense. “By seamlessly integrating 6sense’s buyer intelligence with INFUSE’s omnichannel solutions, we empower our mutual customers to leverage customized demand-generation tactics at every stage of the buying process. This collaboration represents a significant step forward in delivering dynamic, personalized experiences that resonate with buyers throughout their journey.”
The cornerstone of the collaboration is a goal of providing marketers with meaningful analytics and an intelligent interface to the system. Using AI-powered platform, 6sense’s analyzes large datasets with sophisticated machine learning algorithms for detecting in-market buyers, which eventually provides an intelligent view of different customer segments’ specific characteristics. Simultaneously, INFUSE’s omnichannel demand activation solutions that are integrated provide their customers with the opportunity to launch specific and tailored campaigns in multiple channels including email, social media, display advertising and more.
Through this cooperative melding of complementary expertise, joint customers can now have unbeatable insights about their target buying accounts and automatically change their demand generation activities to correspond. This effortless integration is a proof that marketing messages are always adapted and synchronized with the prevailing want and need of a certain market, thus enhancing the impact and effectiveness of the marketing campaigns.
Alongside this, the partnership is designed to harness and deliver analytics that are paramount in reflecting and positioning marketers in the global market with maximum precision. Some indicators like the level of accomplishment by a person in a department, organization and a region by a certain asset is going to be available for quick access. This is going to be helpful in making data driven decisions and continuous improvement.
“We are excited to collaborate with 6sense and leverage their cutting-edge buyer intelligence capabilities,” said a spokesperson from INFUSE. “By combining our respective strengths, we are poised to deliver unparalleled value to our clients, enabling them to navigate the complexities of the modern B2B landscape with confidence and precision.”
As the B2B marketing landscape continues to evolve, the INFUSE and 6sense partnership represents a significant step forward in empowering businesses to stay ahead of the curve. With a shared commitment to innovation and customer success, this alliance promises to reshape the way demand generation is approached, delivering tangible results and driving sustainable growth for organizations across various industries.