LinkedIn has introduced verification badges for company pages. This new feature, which follows the rollout of individual user verification last year, offers businesses a way to authenticate their presence and enhance credibility on the professional networking site.
A Step Towards Greater Transparency
LinkedIn has started offering a gray verification tick to approved company pages. This badge signifies that LinkedIn has confirmed the company’s identity and authenticity based on several criteria. The goal is to help users and potential clients confidently engage with verified organizations dealing with official representatives.
How Verification Works
The verification process involves examining the information provided on a company’s page. Key factors include:
- Accuracy of Data: Verification checks the precision of details like location and website URL.
- Active Admin Presence: Ensures an engaged administrator is managing the page.
- Claimed Page Status: Confirms that the page is an official company page rather than a listing page.
- Compliance: Ensures adherence to LinkedIn’s policies.
Companies interested in obtaining this badge can add their pages to the waitlist via the “Verification” settings. LinkedIn is likely to approve pages based on its discretion and available resources.
What This Means for Businesses
While the verification badge could enhance your company’s credibility, it’s worth noting that the process will be gradual. With 58 million company pages on LinkedIn, the manual effort required to verify each one means the rollout will be slow. As a result, companies should not expect instant results.
The verification badge provides visible confirmation to users to interact with a legitimate company, which can be particularly valuable for businesses looking to build trust and establish a solid online presence.
According to LinkedIn, verification badges will appear on a limited number of LinkedIn pages this month. If your company page is not yet verified, you can monitor its status and express interest through the “Verification” controls in your page settings.
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