The Association of National Advertisers (ANA) is hosting its highly anticipated Masters of Marketing Conference, which began today and will run through Friday, October 25. This year’s event is set to draw in some of the most influential figures in the marketing world, including CMOs from renowned companies such as Netflix, Google, AT&T, and L’Oréal Groupe.
Exciting Keynote Speakers
The conference boasts an impressive lineup of first-time international speakers. Asmita Dubey, Chief Digital and Marketing Officer of L’Oréal Groupe, will present on “Pioneering a New Standard for Consumer Experience.” Other notable speakers include Gülen Bengi from Mars, who will discuss “Human-Centered Business Transformation,” and Sumit Virmani, EVP, and Global Chief Marketing Officer of Infosys, focusing on the “Creativity and Human-First Approach to B2B Marketing.”
Returning industry veterans like Kellyn Smith Kenny of AT&T and Antonio Lucio of HP will also share insights on building customer-centric organizations and utilizing technology for growth.
Emphasis on Action and Innovation
This year’s conference aims to shift the focus from discussion to actionable insights. “This year’s Masters of Marketing Conference marks a crucial evolution for the ANA and the advertising industry as a whole,” said ANA CEO Bob Liodice. He emphasized the importance of empowering marketers to shape the future through informed decisions and collaboration.
Future Initiatives Announced
In addition to keynotes, the Global CMO Growth Council will disclose its top initiatives for 2025, drawing perspectives from global gatherings in cities like New York, London, and Cannes. The conference promises to enhance cross-functional collaboration and strengthen B2B marketing strategies.
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