

Forrester’s 2025 B2B Summit North America promises to be an unforgettable experience, with none other than rock band O.A.R. set to headline the event. Taking place in Phoenix from March 31 to April 3, 2025, this summit is designed for marketing, sales, customer, and product leaders eager to stay ahead in the evolving B2B era.
What to Expect at B2B Summit North America
With over 100 interactive sessions, track sessions, and keynotes from top analysts and thought leaders, this summit is set to reshape how businesses engage with buyers. Attendees will gain insights on transforming their revenue process, utilizing data and technology, and mastering customer-driven strategies. The goal? Helping organizations accelerate growth by maximizing buyer value.
O.A.R. Brings the Energy
Founded in 1996, O.A.R. has captivated audiences nationwide, selling out Madison Square Garden and Colorado’s Red Rocks Amphitheater. Known for their unique blend of rock, reggae, hip-hop, and jazz, the band has earned gold and platinum certifications, including for their hit “Shattered.” Their performance at the B2B Summit promises to infuse the event with the same energy and passion that has fueled their success.
“We’re excited to have O.A.R. join us,” said Dave Frankland, VP of Forrester and B2B Summit North America host. “Their music will inspire creativity and connection among our leaders as they tackle the challenges of today’s fast-paced buyer dynamics.”
A Must-Attend Event for Leaders
This summit is not just about business strategies, it’s about real-time action and connection. With hands-on workshops and analyst-led roundtables, participants will leave equipped to navigate the new buying sector and implement strategies that drive business success.
Don’t Miss Out
For executives looking to stay ahead in the competitive B2B space, the 2025 B2B Summit North America is the event of the year. Register now to secure your spot in Phoenix and join O.A.R. for an unforgettable experience.
Join industry leaders and O.A.R. at the 2025 B2B Summit North America, and secure your spot today!
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