To accelerate the development and usher in the digital advertising democratization for small businesses, an innovative AI-powered ads app, called OSSA, has been launched in the UK. Designed for small and medium-sized businesses (SMBs) which are often facing the issue of easily navigating the digital advertising world, OSSA is expediting this process thus assisting these businesses in engaging in the complex digital world.
Delving into advanced technologies such as OpenAI, Shutterstock, and Figma, OSSA has crafted a comprehensive service providing a summary of the process of digital campaigns building and publishing. OSSA, through its platform, will enable the marketers to develop campaigns and will also do the integration of social media platform APIs for media buying and reporting with a view to usher in an advertising channel that will transform the way SMBs tackle the marketing process.
“Millions of small businesses currently lack access to advertising agencies because these agencies operate manually, catering primarily to large clients with significant budgets,” said Fadi Khater, OSSA co-founder and founder of digital marketing agency Netizency. “However, with the advent of new technologies capable of managing immense scale, it is now feasible for us to extend agency services to millions of smaller businesses.”
OSSA’s key point of differentiation is the ability to offer alternative advertising delivery at mini-cost and with significant efficiency. The platform’s ability to leverage AI and automation will allow it to make ads on the fly compared to traditional agencies that require days or weeks. With pricing that is anywhere from £25 to £2,000, OSSA guarantees rates that are up to 90% less than those charged by individual players, while and delivering ad campaign performance that is 50% to 60% more effective per dollar spent than the benchmarks set for such campaigns on the big platforms.
Guy Murphy, Co-founder of OSSA, and former C-suite executive at ad agencies Wunderman Thompson and BBH, emphasized the platform’s unique approach. “OSSA has leveraged the potential of GenAI to develop a platform that boasts the most straightforward, jargon-free user interface. It is designed to autonomously generate effective advertisements that are strategically published across the appropriate channels.”
The core competence of OSSA, as per the statement by Murphy, lies in the company’s distinct approach, being an integration of the knowledge of advertising effectiveness and the principles of psychology, all the while empowered by the highly advanced GenAI technology.
OSSA has been showered with several compliments for their innovative remedy to comply with green initiatives. As Ossa’s Chair, Tamara Ingram OBE of Wunderman Thompson mentioned how Ossa “hacks” the outdated model of ad agencies for small businesses. Michelle Henderson, COO at Tortoise Media applauded Ossa’s “simple and refreshing” way of demystifying the complex world of digital marketing for businesses.
Nicolas Roux, global partners strategy and sales at LinkedIn, a board member of OSSA, said, “OSSA is an amazing online self-serve platform for small businesses to run and scale ad campaigns seamlessly, from ad creation and media planning to campaign management and analytics. And most importantly for our audience, it is so easy to use!”
With the UK’s economy currently facing multiple challenges, OSSA’s launch at this time provides SMBs a period in which they would be offered a chance to unravel growth and competitiveness. AI technology, automation, and advertising science are the three main pillars on which this new tiny business revolutionizes the digital advertising business. OSSA is ready to change the scenery here, allowing small businesses to thrive in the growing online world.