Taking an initiative to make its presence as a leading integrated communications consultancy more concrete, Ruder Finn has announced the acquisition of New York-based digital marketing agency Flightpath, which is best known for its awarded work in B2B, healthcare and consumer sectors.
This acquisition marks a strategic alliance for growth for both organizations with Ruder Finn gaining an estimated 25 digital marketing experts brimming with creativity, profoundly amplifying its capabilities and offerings in the expanse of digital marketing. On the other side, Flightpath makes use of Ruder Finn’s enormous resources and well-established clientele to capitalize on its global reach.
The strategic arrangement enables Flightpath to develop its operations and potentially expand its service offerings into areas such as public relations and crisis communications.
While the financial details and terms of the deal have not been fully disclosed, market experts believe the acquisition will be well-received by the industry. The announcement, however, confirms that Flightpath will be fully integrated into Ruder Finn’s operations, with its CEO and Founder Jon Fox joining the latter’s New York office and report directly to Ruder Finn’s Global CEO – Kathy Bloomgarden.
Analysts highlight the fully integrated communications strategy that involves digital as well as traditional channels in the collaborative work that both Ruder Finn and Flightpath offer to their clientele
In the contemporary marketing environment, the significance of integrated communications is rapidly emerging, as is also showcased by this acquisition. Organizations are constantly on the lookout for providers that can offer a full range of services across both conventional and digital channels just like with Flightpath and Ruder Finn.
With its expanded knowledge of digital marketing, the latter is ideally positioned to take advantage of this development and keep giving its customers the strategic communication direction they require to succeed in the fiercely competitive environment.