Valentine’s Day isn’t just for couples, it’s prime time for businesses to connect with audiences in unique and engaging ways. Snapchat has revealed actionable insights from its latest study with National Research Group, offering brands a roadmap to win big this season.
Snapchatters Shop Early and Big
According to the study, Snapchatters begin their Valentine’s Day shopping as early as mid-January, with a sharp focus on peak sales periods. Interestingly, 69% of Snapchat users in the U.S. make purchases during sales, while UK-based users spend twice as much as non-Snapchatters.
This demonstrates a golden opportunity for marketers to target these high-spending, early-bird shoppers with timely, personalized offers.
Friends Influence Purchases, Stories Seal the Deal
When it comes to decision-making, Snapchatters lean heavily on friends and family for recommendations.
- 71% consult their social circles before planning their Valentine’s Day shopping.
- 95% say friends and family significantly influence their purchase decisions.
- 76% are more likely to buy after viewing a friend or family member’s Story.
For marketers, this highlights the importance of utilizing authentic peer-driven content. User-generated stories and relatable campaigns could be your secret weapon to drive sales.
Snapchat’s AR tools continue to revolutionize engagement, with 75% of users agreeing it’s the best platform for personalized experiences. AR filters and lenses promote celebration messages, making them more meaningful than a simple post or comment.
- 65% say Snapchat’s AR features make their messages feel more personal.
- AR campaigns aren’t just creative; they’re loyalty-builders, enhancing brand connections during emotional moments like Valentine’s Day.
These insights are not just for this Valentine’s Day, they’re strategic gold for planning future seasonal campaigns. As Snapchat users are spend-savvy and emotionally connected, aligning your strategies with their preferences can create a lasting impact.
Looking to captivate Snapchatters this season? Craft campaigns that utilize peer influence, AR experiences, and timely offers. Don’t miss your chance to connect with one of the most engaged consumer bases!
What do you think about Snapchat’s Valentine’s marketing tips? Share your feedback now.
Transform your Valentine’s marketing game today! Explore Snapchat’s AR tools and boost your sales. Follow SwiftMarketingInsight for more tips that drive results
