Unilever Professional is making waves in the marketing world with its ‘Better Clean for Better Business’ campaign, which has earned a spot as a finalist in the prestigious 2025 Marketing Achievement Awards (MAAs). The campaign, designed to launch Unilever’s innovative Handy Andy Professional Food Safe range, has captivated industry professionals and consumers alike.
A Winning Strategy for Food Safety
The MAA recognizes marketing campaigns that drive business growth and reshape industries. With over 600,000 customers reached online and an additional 10,000 at trade shows, the campaign has made a significant impact. Unilever Professional’s efforts have generated a remarkable 29 million impressions across digital channels.
Jeffrey Madkins, Marketing Manager at Unilever Professional, credits the campaign’s success to collaboration with Andre du Plessis and his team at Attic Rush, a leading digital marketing agency. “Their expertise helped us reach a wide audience while addressing a critical challenge in the food service industry, food safety and compliance in commercial kitchens,” Madkins says.
Delivering Measurable Impact
Du Plessis, CEO of Attic Rush, highlights that the campaign’s success lies in its focused approach to solving real-world problems. By positioning the Handy Andy Food Safe range as a straightforward solution to food safety challenges, the campaign has boosted business outcomes and raised the bar for food safety standards across the industry.
“We’re thrilled to be a part of this recognition,” says Du Plessis. “It’s a clear indication of how digital marketing can drive engagement and deliver results that matter.”
What’s Next for Unilever Professionals?
As the winners of the 2025 MAAs are set to be announced in just two months, Unilever Professional remains committed to innovation and raising the standards for professional hygiene solutions. The company continues to empower businesses to maintain the highest standards in food safety and drive meaningful change within the industry.
Unilever Professional’s ‘Better Clean for Better Business’ campaign is more than just a marketing success, it’s a testament to how powerful strategic digital marketing can transform industries.
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For more information, visit www.unileverprofessional.co.za. You can also follow Unilever Professional on Facebook, LinkedIn, or on Instagram.