Quora’s advertising platform has taken a bold leap forward by partnering with Bombora, a pioneer in B2B data. This collaboration enables advertisers to utilize Bombora’s insights for precise targeting, including Account-Based Marketing (ABM). With over 450 audience segments available, marketers can connect with decision-makers across industries more effectively than ever.
Reaching Decision-Makers Where They Engage
With 400 million monthly users, Quora offers a unique space where professionals seek insights and share expertise. Through this partnership, advertisers can now access data on attributes like job roles, company size, and industry verticals to tailor campaigns that resonate with their target audiences.
A Win for B2B Marketers
“This partnership solidifies Quora’s place in the B2B advertising landscape,” said Vinay Pandey, Quora’s Chief Revenue Officer. “With Bombora’s advanced targeting capabilities, we’re empowering marketers to reach the right people at the right time, seamlessly integrating into Quora’s natural content flow.”
Key Features of the Integration
- Access to Bombora’s Data: Advertisers can tap into premium audience segments for unmatched precision.
- ABM Capabilities: Target specific accounts within the Quora community.
- Contextual Relevance: Combine Bombora’s insights with Quora’s existing tools for optimal performance.
A Global Opportunity
Mike Burton, Bombora’s Co-Founder, shared his enthusiasm: “This collaboration extends Bombora’s reach to Quora’s highly engaged audience, delivering strategic targeting and campaign success globally.”
What This Means for Marketers
Imagine a CEO researching innovative business models on Quora, only to encounter a well-placed ad personalized to their industry needs. That’s the power of this partnership, bridging curiosity with actionable solutions.