Storm Reply, an expert in cloud computing services, has teamed up with GROHE, the global leader in sanitary solutions, to revolutionize its B2B sales processes. This collaboration brings an advanced, cloud-based solution aimed at boosting agility, enhancing efficiency, and delivering cost savings.
The new cloud application allows GROHE’s sales teams to launch products swiftly, execute seamless promotions, and analyze campaign performance in real-time. With a dynamic market in mind, this cloud solution is personalized to address the evolving challenges businesses face in B2B sales today.
Overcoming Legacy Systems
Before the implementation of this new cloud-based solution, GROHE relied on an on-premises sales system that was costly and outdated. Slow updates and rigid infrastructure hindered the company’s ability to respond quickly to market shifts. Enter Storm Reply, which developed a flexible, scalable solution that enables GROHE to be more agile and responsive to changes in the market.
The result? A fully integrated platform that supports seamless operation, significantly reducing external service provider costs and empowering the marketing team to take control of master data and campaigns.
Data-Driven Decision Making
One of the key features of the application is its ability to collect and analyze sales data automatically, offering GROHE actionable insights. These insights help refine marketing strategies, enhance product development, and drive growth.
“We now have the agility to react faster to market demands. This app reduces costs and streamlines workflows,” said Madlen Weinrich, Product Manager Bath at LIXIL Europe, the parent company behind GROHE.
Rapid Deployment and Future-Proofing
Built using the Storm Innovator Framework, the cloud-based platform was delivered in three months. The solution is designed for future flexibility, ensuring that GROHE can continue to innovate and scale as the market evolves.
This partnership highlights GROHE’s commitment to digital transformation and its dedication to enhancing collaboration with retail partners. With this advanced cloud solution, GROHE is positioned for continued success in an increasingly competitive market.
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