To bring cross-platform ad delivery to the next level, adtech platform XR and the IAB Tech Lab leading creator of cross-platform ad delivery standards AD-ID sign a cooperation that will integrate the cross-platform ad delivery standards into the full force of XR.
In an effort to create a comprehensive cross-platform advertisement integration on the XR platform, this partnership seeks to embrace the strengths of both AD-ID in cross-platform advertising and XR in scaled functionality to potentially pioneer a new way of efficient cross-platform advertisement delivery on the XR platform. AD-ID possesses expertise in cross-platform standards, whereas XR represents the scale and the market leader size to apply said standards.
The cooperation of these two forces in cross-platform ad serving arrives as XR and AD-ID are to apply IAB Tech Lab’s creative ID standard into the XR platform with the integration of AD-ID. This integration indicates that cross-platform advertising has huge potential of being taken to new levels where brands and publishers can have precise control of cross-platform advertising targeting and cross-platform advertising scalability.
With the help of IAB standardization and AD-ID, embedded in the infrastructure of the platform, XR creates a multilevel cross-platform ‘train’ for advertising delivery to all kinds of industries. By implementing cross-platform standards through AD-ID and utilizing the XR platform’s existing scalability, brands and publishers will be able to enhance cross-platform targeting on the XR platform significantly.
The future integration of AD-ID will not only meet and maintain IAB regulations related to cross-platform advertising but will also integrate and implement the full AD-ID protocol for cross-platform ad delivery. This will cover the integration of the new creative standards adopted by the IAB such as the full implementation of creative IDs as perceived by the AD-ID interpreting the best practices to be implemented on the XR platform for enhanced cross-platform campaigning.
Organic growth of cross-platform advertising in the following years will require consistent efforts to create a solid cross-platform infrastructure easily adaptable to the latest developments. Therefore, uniting the achievements of AD-ID with the opportunities of the fast-growing XR platform, the presence of highly developed cross-platform advertising can contribute to the meeting of industries’ essential requirements for stability and sustainability within a single system.
But more importantly, this cross-platform integration work both between XR and AD-ID will significantly enhance the applicability and accessibility of cross-platform initiatives used to drive tremendous cross-platform advertising innovations throughout all industry domains and environments.
Advertising technology cross-platform platforms remain on an upward trend for all marketplaces, as brands prefer a more integrated strategy in advertising through the maximal saturation of cross-platform advertising technologies. With this in mind, The XR team has tasked its members to rapidly integrate state-of-the-art cross-platform advertising practices through the integration of AD-ID and IAB standards.
As a continuation of this crucial cross-platform endeavor and to much further elaborate the cross-platform advertising objectives the future expansion of cross-platforming is already outlined in detailed plans that XR and AD-ID have for a much larger cross-platforming in a second phase subsequent to this initial cross-platform integration work.