Zeta Global Holdings Corp. saw a notable increase in share prices on Thursday following the announcement of its latest intelligent mobile marketing solution. Designed specifically for marketers, this tool integrates artificial intelligence across all customer touchpoints, revolutionizing the mobile marketing era.
Enhancing Customer Experiences
The newly introduced AI-driven solution enables marketers to execute more personalized, cross-channel campaigns. This innovation improves customer interactions and ensures consistent brand identity throughout every engagement.
Zeta Global is also expanding its suite of generative AI agents within the Zeta Marketing Platform, further enhancing its offerings with innovative capabilities. The timely launch of this intelligent mobile solution represents a strategic effort to meet the demands of modern marketers.
A Milestone for Zeta Global
David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, expressed enthusiasm for the launch: “Expanding our AI agent lineup and launching a new mobile offering ahead of schedule is a significant milestone for Zeta. It underscores our commitment to maximizing ROI today while spearheading innovation for tomorrow.”
Industry Insights on Personalization
Gerry Murray, Research Director at IDC, highlighted the importance of personalization in marketing. “IDC research shows that highly personalized interactions can lead to performance improvements of 30% or more. Additionally, we estimate that generative AI will boost marketing productivity by over 40% in the next four years,” he noted. He urged CMOs to prioritize data and AI infrastructure as vital components of customer experience and brand equity.
Zeta Global also announced the launch of the Zeta Media Engine, powered by Snowflake. This privacy-first solution utilizes Snowflake Data Clean Room alongside Zeta’s Identity Graph and AI tools, facilitating people-based programmatic activation across the open web.
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