Quora has joined forces with Bombora to revolutionize how advertisers reach high-value B2B audiences. The partnership, announced today, enables brands to utilize Bombora’s industry-leading intent data within Quora’s ad platform, opening new opportunities for precision targeting.
With over 400 million monthly visitors, Quora has long been a hub for professionals seeking insights, making it a prime space for B2B engagement. By integrating Bombora’s 450+ B2B audience segments, advertisers can pinpoint decision-makers based on job function, seniority, industry, and company size.
What This Means for Marketers
This collaboration empowers advertisers with:
- Access to Bombora’s Digital Audience Data for intent-driven targeting.
- Account-Based Marketing (ABM) Capabilities to engage high-value accounts.
- Seamless Integration with Quora’s existing contextual targeting tools.
- Engagement with Decision-Makers in real-time, while they seek insights.
Strategic Targeting in Action
A CEO scrolling through Quora, researching “Best growth strategies for SaaS startups.” With Bombora’s data, an ad from a leading cybersecurity firm, specifically targeting companies like theirs, appears just below the top answer.
Or consider a Senior VP in Tech reading about “AI’s impact on enterprise solutions.” The ad they, see? A personalized promotion for risk management software, relevant to their industry and seniority.
What Industry Leaders Are Saying
“This partnership is innovative,” said Vinay Pandey, Chief Revenue Officer at Quora. “Quora is a platform where professionals engage in meaningful conversations. By adding Bombora’s B2B targeting, we’re ensuring advertisers reach the right people at the right moment.”
Mike Burton, EVP of Strategic Partnerships at Bombora, echoed the enthusiasm. “We’re delighted to bring Bombora’s audiences to Quora’s highly engaged professional community. This collaboration offers advertisers an unmatched combination of intent data and content-driven engagement.”
Available Now for Advertisers Worldwide
The Quora-Bombora integration is now live for managed Quora advertisers globally. If you’re looking to sharpen your B2B marketing strategy and connect with decision-makers at scale, this might be your golden opportunity.
Ready to boost your B2B marketing strategy? Explore Quora’s enhanced targeting capabilities today!
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