Tiga.ai has officially launched its innovative AI platform specifically for B2B sales teams. Founded by seasoned executives from Eloqua and Triblio, Tiga.ai is composed to redefine how GTM teams approach their sales strategies by integrating progressive generative AI technology.
Tiga.ai emerges as a game-changer in the world of sales and marketing, addressing the growing need for more personalized and effective outreach. In an exclusive interview with Demand Gen Report, CEO Andre Ye stated the inspiration behind Tiga.ai. Ye, reflecting on his extensive conversations with GTM professionals, discovered a pressing need for a shift from traditional outbound marketing tactics.
“Back in the day, sending a generic email blast to 5,000 contacts might have sufficed, but those days are long gone,” Ye remarked. “We’re in a new era where cold outreach no longer delivers the same results. Many of my peers are rethinking their strategies, opting for full-cycle account executives instead of traditional SDRs, or even reconsidering how to use SDRs effectively.”
Signal-Based Selling
Tiga.ai’s platform aims to tackle the evolving challenge head-on. The solution functions as an AI co-pilot, sharpening in on the most valuable signals and insights to guide sales efforts. By focusing on in-market accounts and delivering tailored messaging, Tiga.ai enhances the effectiveness of sales teams.
Ye elaborated on the platform’s capabilities: “Tiga.ai is not just another tool, it’s a bespoke solution for signal-based selling. It identifies and utilizes the specific signals crucial to your business, enabling sales teams to execute optimal plays. The future of selling lies in personalized, signal-based outreach rather than broad, impersonal tactics.”
Transforming GTM Strategies
As traditional methods fall short, Tiga.ai offers a forward-thinking alternative. The platform aims to adapt to each user’s unique business context, providing a custom-trained generative pre-trained transformer (GPT) that delivers highly relevant and actionable insights.
“With Tiga.ai, whether you’re an account executive or a strategic SDR, you can prospect more effectively,” Ye said. “Our AI platform is crafted to support your sales efforts at scale, making it possible to discover and act on buyer signals that matter most.”
Stay Ahead with Tiga.ai
For sales and marketing professionals looking to stay ahead in a changing environment, Tiga.ai represents a significant leap forward. By integrating this advanced AI solution, teams can drive better outcomes and adapt to the new norms of GTM strategies.
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