InMarket, a leading real-time marketing and measurement provider, has acquired ChannelMix. This acquisition aims to propel InMarket’s offerings beyond traditional media mix modeling (MMM) techniques, embracing advanced AI-powered, real-time media planning.
ChannelMix’s Cutting-Edge Technology
ChannelMix, renowned for its innovative Marketing Impact Modeling (MIM) platform, provides real-time, granular data that generates actionable recommendations to boost marketing performance, leads, and revenue. This robust platform allows for precise and timely insights. It’s a perfect fit for InMarket’s vision of integrating sophisticated analytics with its own Lift Conversion Index, a multi-touch attribution solution.
By merging ChannelMix’s MIM platform with InMarket’s current solutions, the company intends to unlock enhanced real-time optimization, long-term strategic planning, and advanced AI capabilities. This integration also emphasizes privacy-first and compliant data integration, catering to the increasing demand for data security and efficiency.
A Vision for the Future
Todd Morris, CEO of InMarket, expressed enthusiasm about the acquisition, stating, “We are thrilled to integrate ChannelMix’s pioneering solutions with InMarket’s existing capabilities. In today’s fast-paced marketing environment, where data and real-time decision-making are crucial, ChannelMix’s sophisticated analytics will enhance our ability to provide clients with more informed, data-driven decisions. This acquisition underscores our dedication to offering the most comprehensive and effective marketing solutions.”
Looking Ahead
ChannelMix to InMarket’s portfolio represents a significant step towards revolutionizing marketing analytics and media planning. As the industry moves towards more dynamic and intelligent solutions, InMarket is well-positioned to lead with its enhanced capabilities.
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