Tightening its hold on online platforms operating within its borders, the European Union has recently added updates to its Digital…

The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) have made an important step toward defining industry-wide standards…

While we love our smartphones, we often face the annoyance of typing on the small narrow keyboards they come with…

In the Business-to-business landscape, depending on the industry, getting appropriate leads derived from weeks or months worth of crafting content…

Are in-break ads the future of monetization in streaming platforms? – Are we going back in time with mid-episode ads…

I bet you’ve all seen at least one movie where the main lead is lost at sea and desperately needs…

Picture going to a networking event and being asked, “So, what do you do again?” Not the first impression you…

Integrate, a demand management giant in the B2B marketing space announced the debut of its new “Performance Center” today. The…

Remember when you went on an after-hours cookie-fueled internet shopping binge and purchased a pair of shoes you didn’t need?…

In exploring unmapped territories in data seeking engagement and loyalty, two paths often diverge into two different worlds – CRM…