Acquia has recently unveiled its Digital Experience Optimization (DXO) solution, a new offering in a bid to further enhance its position as a top provider of open digital experience software. This is a broad solution that will help digital marketing teams to optimise the content, its relevance to search and conversions and therefore enhance the digital experience of the brand.
Addressing the Challenges of Disjointed Tools and Processes
“In today’s business landscape, every martech investment needs to maximize the ROI of marketing spend. It must have a clear line of sight to revenue, customer retention, and profitability priorities,” said Tom Bianchi, Senior Vice President of Product and Solutions Marketing at Acquia. “However, digital marketing teams traditionally have had to rely on disjointed tools from multiple vendors. This has made experience optimization processes inefficient and hindered their overall effectiveness.”
To help organizations achieve this, Acquia’s DXO solution provides an integrated approach to optimization with the aim of assisting digital teams to strategically improve the value of their digital experiences in a way that will influence customer interaction, satisfaction and purchase decisions.
A Comprehensive Approach to Digital Experience Optimization
The Acquia DXO is a suite of tools that can help digital marketing teams improve on the management of their digital experiences. The aim of the solution is to enhance the overall customer experience by offering better digital journeys that are efficient, meaningful, and easy to navigate for today’s consumers.
The DXO solution comprises three core components that can be used individually or in combination:
- Acquia SEO, powered by Conductor: This component applies all the SEO principles and opts for the high value keywords in order to enhance the organic search results, increasing the traffic and extending the reach of the site.
- Acquia Convert, powered by VWO: Knowledge of consumers, procedure of using tests, and adapting the digital experience all contribute to increased conversion rates. Acquia Convert comes equipped with features to monitor user behavior, develop and execute A/B and multivariate tests, and employ data from various sources to create a unique user experience.
- Monsido by Acquia: To build a strong basis for inclusive and accessible digital experiences, this component provides web governance tools that support compliance with accessibility standards, enhance content quality and brand alignment, remediate defects, and facilitate privacy and consent management.
Seamless Integration and Customization
The openness and the principle of non-closedness of Acquia’s Digital Experience Platform (DXP) can be considered one of its greatest advantages, allowing it to work in unison with solutions from other vendors. Consequently, customers can develop solutions that can fit their requirements in the most effective manner. The newly launched DXO components – Acquia SEO, Acquia Convert, and Monsido – are easily integrated with the entire Acquia portfolio, as well as third-party CMS, commerce, customer data, analytics, and marketing automation platforms.
Empowering Digital Innovators
Acquia’s goal is to deliver everything ambitious digital innovators need to curate productive and frictionless digital experiences that set them apart from the competition. With DXO, Acquia is building on its history of delivering solutions that allow organizations to maximize their digital marketing investments and create higher performing digital experiences.
Solutions that allow brands to focus on creating exceptional customer experiences will grow in importance as the digital landscape becomes ever more complex and cluttered. With DXO, Acquia is positioning itself as a leader in this growing space with a comprehensive and integrated offering around digital experience optimization.
As customers get started on the DXO journey, it will be exciting to see their customers’ digital performance metrics, engagement levels, and business results improve. Given Acquia’s history of delivering innovative solutions to help ambitious digital innovators, DXO represents an exciting new step in Acquia’s journey and the digital experience landscape.