Amid a dynamic consumer marketing arena, the ability to provide customer targeted campaigns has become an impeccable competency. Recognizing this crucial need, AnalyticsIQ, a leading provider of predictive people-based data, has unveiled a groundbreaking new solution: The ChannelIQ.
This branching out and addition to the coverage of the firm are indicators that AnalyticsIQ offers a portfolio of amazing predictive data solutions, which are likely to change the way brands and marketers will be approaching their consumers. ChannelIQ delivers accurate and decision-making descriptive data about the channels that customers most prefer to communicate, share contents, or shop. Consequently, brands with this knowledge can enhance their marketing messages, targeting, and campaign performance.
Through the ChannelIQ’s powerful suite of data about a combination of contemporary consumer channel behaviors from social media activity to TV consumption to podcast habits and other lines thereof. It carries on an investigation across different sides of each channel, including responsiveness, activity level, impact of influencers, and types of content and so on.
With the help of AnalyticsIQ’s proprietary solution that combines cognitive psychology and data science, ChannelIQ brings out the untold information on how people spend their time and what grips their interest on specific areas.
“The AnalyticsIQ team is excited to announce the official release of ChannelIQ, which gives marketers the unique ability to understand consumer activity as it relates to specific marketing channels,” said Scarlett Shipp, CEO of AnalyticsIQ. “By providing deep insight into this crucial aspect of consumer behavior and targeted advertising, ChannelIQ enables the creation of more efficient, effective, and personalized strategies and can ultimately play an instrumental part in improving campaign ROI.”
ChannelIQ provides key benefits to clients from all sectors through improved targeting, better media planning, targeted customer segmentation, and consequently, improved marketing spending.
Through improved capabilities for an accurate targeting, marketers can create very precise strategies by looking after the place where their prospective audience spends the most amount of time to ensure that marketing investments does not go to waste in low-engagement channels.
Furthermore, the function of ChannelIQ has empirical data and advancing assists considerably for developing media planning that entails savvy channel selection, crafted content development, timing and frequency adjustment, and other important aspects.
This offers a more nuanced view of channel activity and consumption habits to enable more refined and accurate customer segmentation going beyond the traditional demographic information. This means marketers can personalize experiences as scale, interact with the target audience more effectively, and drive higher conversion rates.
Perhaps the most notable advantage from the ChannelIQ system is that the marketer is endowed with capabilities of optimizing their market spend by zeroing in on high performing channels which in turn will divert the resources from the weak performing strategies into the channels that may offer the best return on investment.
Nowadays, consumers’ desire and behavior are dynamically evolving with the speed of light, thus, ChannelIQ enables AnalyticsIQ to enjoy the benefits of such a trend. Through an exquisite mix of cognitive psychology and leading-edge data science, ChannelIQ offers advertisers an opportunity to uncover a new level of personalized, productive and efficient consumer marketing.
Through the ability of ChannelIQ to precisely identify channel consumer-preferences, the profitability of brands and marketing should be able to skyrocket as they engage with their markets on a much deeper level leading to experience-driven business results.