BlueConic, a top Customer Data Platform (CDP), has acquired Jebbit, a platform for creating interactive experiences for collecting first-party data. The move aims to enhance BlueConic’s capabilities, allowing organizations to gain deeper customer insights and improve data activation in the digital landscape. This strategic combination results in the creation of the industry’s first-ever Operating System for Customer Data.
Acquisition Highlights
- Interactive Data Collection: Jebbit’s platform allows marketers to create engaging and interactive experiences that collect valuable zero-party data directly from customers.
- Zero-Party Data Importance: In a post-cookie world, zero-party data—information customers willingly provide—along with first-party data, is an invaluable resource. The acquisition of Jebbit enhances BlueConic’s ability to gather and utilize this data effectively.
- Enhanced Customer Insights: By integrating Jebbit’s capabilities, BlueConic aims to provide a more comprehensive view of customer behavior, preferences, and needs, enabling more personalized and effective marketing strategies.
Strategic Benefits
- 360-Degree Customer View: BlueConic’s enhanced CDP will offer a more detailed and dynamic understanding of customers, enabling real-time data activation and improved customer experiences.
- Improved Data Activation: The integration of Jebbit’s interactive tools will allow marketers to seamlessly activate the acquired data, driving better engagement and conversion rates.
- Post-Cookie Marketing: The decline of third-party cookies, and the ability to collect zero-party and first-party data becomes critical. This acquisition positions BlueConic at the forefront of data-driven marketing solutions in this new era.
Executive Perspectives
Bart Heilbron, CEO of BlueConic, emphasized the importance of this acquisition: “The integration of Jebbit’s interactive data collection capabilities with our CDP will provide our clients to acquire richer customer data and insights. This will enable them to create more personalized marketing strategies and improve customer engagement.”
Tom Coburn, CEO of Jebbit, added, “Joining forces with BlueConic allows us to expand the reach of our technology and provide marketers with even more powerful tools to understand and engage their customers.”
The Big Picture
This acquisition aligns with BlueConic’s strategy to remain a leader in the CDP market by continuously enhancing its platform’s capabilities. By incorporating Jebbit’s interactive experience technology, BlueConic improves its data collection and insight generation and empowers marketers to create more personalized and engaging customer journeys.
Why We Care
CDPs remain a popular and evolving category in the marketing technology space. Organizations depend on CDPs’ 360-degree view of customers, which is available in near real-time, to drive personalized marketing campaigns. However, there is a growing demand for additional capabilities and improved methods to activate this data. With the acquisition of Jebbit, BlueConic expands the capabilities of its platform, allowing marketers to gather additional data and insights through engaging experiences.
BlueConic’s acquisition of Jebbit marks a significant step forward in the evolution of Customer Data Platforms. By integrating interactive data collection tools to gather first-party data through interactive experiences, BlueConic enhances its ability to provide comprehensive and actionable customer insights and drive more effective data activation. This acquisition not only strengthens BlueConic’s CDP offering but also sets a new standard for data collection and utilization in the digital marketing industry.
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