In what is set to disrupt the current and future marketing solutions, Infosys, one of the pioneering companies in tomorrow’s digital services and consulting, has proudly announced Infosys Aster™ — an artificial-intelligence-driven marketing platform that seeks to provide memorable brand experiences, optimize marketing effectiveness, and drive business sales for B2C and B2B companies around the world.
Infosys Aster™ is a solution of transformation that is a consolidation of over 400 assets and an ecosystem with more than 50 solution partners, all integrated through Infosys Topaz™, an AI-powered platform, including Infosys’ AI-powered platform. This integrated and expansive set of solutions is all set to equip the marketers with advanced techniques and solutions to generate customer trust and loyalty, enhance the effectiveness of marketing approach, and consequently, generate healthy growth.
“Our clients want to tap into new avenues of growth while deepening customer intimacy, efficiently, in near-real time. They understand the role that modern agile marketing, enabled by data and AI, can play to accelerate their strategy, and disintermediate execution,” said Satish H C, EVP, and Co-head of Delivery at Infosys. “Infosys Aster™ helps our clients’ marketing organizations master the duality of marketing effectiveness and marketing efficiency to truly transform into customer-champions and growth-partners.”
Infosys Aster™ enables advanced brand interaction and storytelling through Human Experience Design and employing technologies such as Real-time Unreal Engine 3D, Augmented Reality/virtual reality/mixed reality, and realized digital twin CGI. Such experiences build customer relationships and enhance omnichannel customer engagement, uncovering data, and harnessing ecosystems capabilities are the advantages of the presented technology. For instance, with an international racing giant as its client, Infosys Aster™ built the client’s end-to-end digital environment with inspiring visuals for the specified user segments that fostered millions of fans into lifelong customers.
Besides providing innovative and engaging experiences, Infosys Aster™ also improves the marketing outcome by leveraging AI-enabled content and creative solutions, AI-based recommendations from the tool suite, and marketing analytics. This makes it possible to launch cheap and efficient campaigns and at the same time, the other functions that are content & design-based are centralized and made automatic. The AI capabilities in the suite which is derived from Topaz™ from Infosys assist brands to optimize channel productivity by employing computation to process channel data and channel performance to enable real-time adjustments on their strategies.
“Businesses need marketing to be their core engine for reimagining customer experience and driving growth. In the era of AI-first enterprise transformation, CMOs have a unique opportunity to be the true C-Suite partner and orchestrator of value across the organization,” said Sumit Virmani, EVP, and Global Chief Marketing Officer at Infosys. “At Infosys, we count on AI to amplify our capabilities – deepen brand experiences while driving effectiveness and efficiencies. We know that Infosys Aster™ – the same AI-amplified services, solutions, and platforms that deliver value for us – can transform marketing into the powerful growth engine CMOs need for it to be.”
Infosys Aster™ is already making waves in the industry, with Björn Schick, Chief Experience Officer, and Member of the Executive Board at smart Europe GmbH, praising the partnership. “Infosys’ human-centered design studio, WongDoody, has developed a performative 3D digital twin-based platform for us. This platform creates personalized customer journeys with our vehicles, enhancing the experience and unlocking new creative possibilities with gen AI. It simplifies and economizes the production of on-demand personalized visual content, increasing our flexibility to present and promote our brand and its growing product portfolio effectively to customers worldwide.”
Led by industry veterans, supported by broad connective expertise across enterprise systems and customer-facing marketing processes, and guided by the principle of responsible AI, Infosys Aster™ is well-positioned to turn marketing into a high-growth function for CMOs around the world.