Optimizely makes its headless CMS offering fully available as a SaaS option.
Digital experience platform Optimizely has officially launched its new Software-as-a-Service (SaaS) CMS, marking a significant step in enhancing digital content management capabilities. The SaaS content management system (CMS) offering, initially announced last year and tested in beta, is now fully available to users. It promises streamlined content creation and management.
The fundamental principle of Optimizely’s Digital Experience Platform (DXP), the new CMS includes a cutting-edge Visual Builder designed for inbuilt content creation and previewing. This user-friendly interface allows marketers and developers alike to craft engaging digital experiences effortlessly.
Why we care–
Optimizely joins competitors Sitecore and Acquia in providing a headless, modular, SaaS-based content management system. The transition to headless has been slow, with some businesses finding it too difficult and preferring to stick with traditional CMS. But possibly a headless day has arrived, as the focus shifts from creating digital content primarily for websites to creating it for an ever-expanding number of channels.
Key Features and Enhancements of the new CMS:
Among its notable features, the Optimizely SaaS CMS boasts:
- Drag-and-drop design capabilities for flexible layout creation.
- Advanced content modeling to customize content structure and presentation.
- Multichannel management consolidated into a single dashboard.
- Template management for efficient content standardization.
- Customizable workflows and approval processes ensure seamless content governance.
- Language-agnostic support catering to global digital strategies.
- Automatic updates to keep the platform at the forefront of functionality and security.
Optimizely has also expanded its Optimizely Graph tool, enhancing API capabilities to source content from diverse origins and deliver it swiftly via a Content Delivery Network (CDN).
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