In the dynamic business world, competition is fierce and staying ahead of others needs a deep insight into market trends, consumer needs and growth opportunities. Given the urgent demand for such tools, Qualtrics, creator and market leader in the experience management category, has now introduced an innovative AI-driven Strategy & Research Suite to help companies gain better insights and stay ahead of the competition.
The press release made at Qualtrics X4 formally launched the AI-powered software, which is saying hi to researchers, saving time, eases research work with pulling forth the smarter, faster insights that can inform strategic decision-making and market responsiveness.
“Organizations need an always-on research platform in order to stay competitive, spot trends, and seize market opportunities,” said Brad Anderson, President of Product, UX and Engineering at Qualtrics. “With Qualtrics’ new AI-powered solutions and the ability to consolidate quantitative, qualitative and even external research on a single platform, businesses can make the most of every insight in order to make strategic decisions about future product, service and experience choices that attract new customers and increase revenue.”
At the vantage point of Qualtrics’ strategy and research suite, we see its AI-powered technologies bringing together research investments and insights and doing it at a faster rate. An amazing example is the Qualtrics Research Hub, a unique platform that has centralized all the research done in the organization consisting of internal studies examining and external studies, and reports and publications the buyouts. Feeding on the power of AI, researchers can intelligently scan myriad repositories and instantly get relevant studies and summaries of findings, reducing the chances of wasting time and money.
Besides that, video feedback analysis and integration can be another of the cutting-edge capabilities. Researchers not only consider customers’ quick replies but also respond to detailed expressions like emotions, facial expressions and voice tone. Through video recordings, researchers can gain more comprehensive and detailed feedback about customers. With Qualtrics the AI is capable of analyzing hours of video submissions in an instant and surface key themes, best quotes and insights without human beings having to spend time on analyzing it manually.
The Moderated User Testing feature complements the offering as it allows UX researchers to organize live, remote one-on-one interviews with respondents and receive their feedback from within the Qualtrics platform. The recordings produced by these interviews are automatically translated and analyzed by Qualtrics AI, which then summarizes the pertinent feedback and highlighted themes. This triple-function service is designed to provide organizations with cutting-edge data about their digital services, drawing from the facial expressions, body language, and minor conduct of their end-users.
Qualtrics Online Panels solution is the right choice for organizations that need panels that are tested and proven because it provides access to more than 200 partner panel companies and more than 35 million of already screened potential respondents. Researchers may use some of the sample profiles which are popular and create panels there with just a click of the button thus saving them from a possible data bias as together the vendors will also provide more holistic view of how the organization’s data works.
Qualtrics Strategy & Research Suite combines all the research varieties of quantitative, qualitative and external research into one platform which enables companies to use the capabilities of AI and convenient research methods that provide to the business precise and powerful market analysis. This total process does not only enrich the research process but further supports cooperation and enables teams and departments to discover and acquire crucial information which is beneficial for the whole organization.
In a highly competitive market, being able to speedily distinguish influential themes, topics and opinions from customers and prospects rapidly becomes imperative. Qualtrics AI-powered Strategy & Research Suite is what an organization needs to have their toolbox equipped with relevant data and insights to make better strategic decisions that drive product and service innovation thereby giving them the capacity to attract new customers and increase revenue.
Consequently, the experience management leader, Qualtrics focuses on research development and launching of latest experience management software which help the businesses to get the most accurate and advanced solutions to easy their decisions and to bring the change in the way markets are operating.