ZoomInfo has been named a Leader in Intent Data Providers for B2B in The Forrester Wave: Intent Data Providers, Q1 2025, solidifying its position as a powerhouse in go-to-market intelligence.
This ranking, conducted by independent research firm Forrester, evaluates top players in the intent data space, assessing them on criteria such as data collection methodologies, compliance, AI-driven insights, and integration capabilities.
Why ZoomInfo Stands Out
Forrester’s report highlights ZoomInfo’s best-in-class intent data capabilities, awarding the company the highest scores in eight key categories, including:
- Collection Methodologies– Advanced, multi-source data gathering
- AI-Powered Insights– Future-proofed intelligence for B2B sales & marketing
- Data Security & Compliance– Strong adherence to GDPR & CCPA regulations
- Seamless Integration– Smooth connectivity with leading marketing & sales platforms
The report notes that ZoomInfo has one of the most diverse data collection approaches, utilizing web activity tracking, proprietary freemium tools, and direct human outreach.
“We believe being recognized as a Leader by Forrester reaffirms our commitment to delivering real-time, actionable intelligence for go-to-market teams,” said Dominik Facher, Chief Product Officer at ZoomInfo. “With the largest R&D investment in this category, we are focused on AI-driven insights, compliance, and automation to help businesses engage the right buyers at the right time.”
Forrester’s Verdict: A Must-Have for B2B Leaders
According to the report, ZoomInfo’s roadmap is deeply rooted in AI and automation, positioning it as a key player in B2B sales acceleration. The extensive partner ecosystem enhances its competitive edge, allowing seamless data integration across multiple platforms.
For VP-level executives, sales leaders, and marketing decision-makers, this recognition signals a must-have investment in 2025. Intent data isn’t just about tracking prospects, it’s about activating sales-ready opportunities with precision and speed.
With ZoomInfo leading the way, the B2B era is evolving faster than ever. Is your team utilizing intent data to its full potential? If not, now’s the time to future-proof your strategy and accelerate growth with AI-driven insights.
Let us know your thoughts on ZoomInfo’s leadership in B2B intent data!
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